Partners

Optima Global aims to provide marketing services to targeted business environments in Africa, Europe, Asia, and the Pan Pacific region. This plan seeks to generate a significant increase in company sales and profits from the delivery of Precious Metals, and Minerals, our market research and industrial analysis, feasibility studies, and strategic analysis and reporting services, compared to the preceding year.

The highlights of this plan are the targeted gross margin and sales-revenue. The targeted gross margin and sales-revenue for each of the first five years. These targets are attainable through a proactive approach to the candidacy of clients, teaming-up with technology providers, and partnering with reputable local and regional engineering suppliers and construction firms to reduce competition, improve pricing, and reduce risks.

This business plan has been created on the basis of five years of market research. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and buying behaviour trends have been on the upswing, and are expected to continue in this trend for the next five years. Optima Global feels that it is able to fill the hole in the marketing niche, and will benefit from operations beginning in January, Year 2010.

Objectives

Optima Global objectives are to make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry. This goal is to be reached by attaining the numbers presented in the Sales Forecast and Financial Plan.

Mission

Optima Global offers companies, government institutions, and Private Investors, Individual Investors reliable, high-quality, and cost-effective consulting services for Gold Bullion. Our services include business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies.

The situation on Global Economy is currently characterized by the facts that times are tough, investment appetites are low, industries are cutting costs, and budgets are being slashed. Fully aware of this situation, Optima Global, after completing a five year research study, has come to the conclusion that its potential clients would be interested in doing things in a smarter way, with good support of reliable and efficient market intelligence. Optima Global believes that it can provide both solutions and value creations to its clients. Its senior executive consultants have been working with some reputable European based global companies for more than 14 years, and have extensive knowledge of, Asian, and Pan Pacific business environments.

Keys to Success

There are two keys to success that Optima Global is focused on. These are broadly characterized as Internal and External Factors, and are explained in more detail in the following two sections.

External (Business Environment) Factors

The Asia-Pan Pacific Region is now living in an interesting era: the process of change from the "old economy" to the "global new economy" brings a tremendous development growth of e-commerce, mobility of capital, and liberalization to the region. Since the new global economy brings new economics, new market structures, new industry structures, and new company structures, the profile of customers has also changed. Customers have evolved from "solution demander" to "value demander," and from "clients" to "business partners."

Optima Global is proactively focused on establishing relationships with multiple digital contents, companies, government institutions, regional (provincial) and individual Investors as its prospective business partners.

Internal Factors

The company feels that it controls its own success through some basic internal factors. These are:

Selling and Marketing Power. The services the company provides are made attractive in order to maintain a certain percentage of low cost conversion from resource to reserve to the clients. Being a market intelligence services provider, business and market development mining services provider, and business and sales representative, Optima Global demonstrates a successful approach in converting its reputation into an excellent brand to ensure the conversion of its clients' assets, thus creating more value for its clients.

Excellence in fulfilling the promise. Clients do not buy features, they buy benefits. To realize a benefit, a claim must be made and proof presented. This company has had success on claim after claim.

Developing visibility to generate new business leads. Participation by the company in online business affiliations with reputable global players of e-business technology is a necessity.

High-quality service and customer satisfaction. Everything the company sells is guaranteed; therefore, the services have to do what the customer want, and does it well. Long-term customer satisfaction is critical to the survival of the company.

Create multiple opportunities from a single line of expertise. Optima Global is able to leverage from a single pool of expertise into multiple revenue generation opportunities: business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies.

Key management team. The right management team is integral, and must have a strong foundation in marketing, management, finance, and services development. Optima Global is confident in its team.